The Music marketing fundation between 1900 and 1950 was a transformative era marked by innovation, cultural exchange, and technological advancement. Here’s an overview of key developments in this period:
- Music marketing fundation (1900 – 1950)The foundation of music marketing between 1900 and 1950 was shaped by technological advancements, industrial developments, and the rise of mass media. During this period, music transitioned from a localized art form to a global commodity. Here’s a detailed look at the foundations of music marketing in this era:
1. Development of Recorded Music
- Phonographs and Gramophones:
- The late 19th century saw the invention of the phonograph by Thomas Edison, but it was in the early 20th century that gramophones and record players became household staples.
- Record companies like Victor Talking Machine Company (later RCA Victor), Columbia Records, and Decca Records emerged as major players, producing and marketing 78 RPM records.
- Marketing Strategies:
- Record labels created catalogs and advertised recordings in magazines and newspapers.
- Artists’ photographs and signature series on records helped establish personal connections with fans.
2. Radio Revolution
- Rise of Radio Broadcasting (1920s):
- Radio transformed how music was marketed, allowing songs and artists to reach mass audiences.
- Early stations like KDKA (Pittsburgh, 1920) played a crucial role in promoting new music.
- Sponsored Programs:
- Radio shows, often sponsored by brands, featured live performances by popular artists, tying music to consumer goods.
- Examples include NBC’s “Your Hit Parade”, which ranked and promoted hit songs, creating a direct link between radio airplay and record sales.
3. Sheet Music Dominance
- Tin Pan Alley (1890s–1930s):
- The epicenter of music publishing in New York, Tin Pan Alley, focused on marketing sheet music to amateur musicians and households with pianos.
- Composers like Irving Berlin and George Gershwin became famous partly through aggressive sheet music promotion.
- Marketing Sheet Music:
- Publishers relied on vaudeville and Broadway performances to popularize songs, banking on performers’ fame to sell music.
4. Touring and Live Performances
- Vaudeville and Concert Tours:
- Live performances were key to artist promotion, with artists touring to build fan bases.
- Vaudeville acts often included performances of the latest hit songs, promoting both artists and their music.
- Big Bands:
- Big band leaders like Benny Goodman and Glenn Miller used live radio broadcasts and extensive tours to market their music, creating a sense of exclusivity around their performances.
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